PETA's not pleased with Ubisoft's latest chapter in the Assassin's Creed franchise.
With The Hobbit so close to seeing its theatrical release and more footage showing up, seemingly, with each day, things are looking great for Peter Jackson and Co. But into every life, a little rain must fall and so, enter PETA, which has some concerns over the treatment of animals used in the upcoming film.
In their efforts to spread the message, the People for the Ethical Treatment of Animals has, occasionally, done some odd things. But attacking a videogame character because he wears pixellated fur? Oh-kay...
PETA is at it again. The animal rights group, which recently gave a glowing endorsement to Rise of the Planet of the Apes, is taking their fight from film to space. Pull up a chair and sit back—because PETA's going to Mars.
If the Apes prequel is about how humanity deserved to be replaced as the dominant species by a race of sentient primates, is it any surprise that PETA would be on board? Oh, all right. It probably has something to do with animals not being tortured during filming, too.
Usually, the only time you hear about the People for the Ethical Treatment of Animals around here is when they get our attention by having folks like Jamie Bamber and Tricia Helfer take their clothes off. But this time, PETA got our attention with a promotional stunt we admit up front ... we're not quite sure we understand.