International trailers always get the good stuff. The Japanese promo for Disney's John Carter has new footage and exposes the character's rocky roots. He's got some built up anger and is ready to take it out on the Martians!
A lot of people are still puzzling over why John Carter didn't fare better at the box office, particularly after we all saw the scale of the visual feast director Andrew Stanton prepared for us. Co-star Willem Dafoe is just as baffled as we are ... but he does have a theory.
The lead up to the epic (and epic bomb) John Carter was filled with marketing missteps, as Disney tried to push—then mask—the hard sci-fi underpinnings behind the Edgar Rice Burroughs adaptation. Now one of the film's producers has spoken out, and says it's that indecisiveness that ultimately doomed the film.
Back when John Carter was still called John Carter of Mars, Iron Man director Jon Favreau was originally attached to bring Edgar Rice Burroughs' classic story to life. But, it wasn't meant to be—so Andrew Stanton stepped in to make a solid (but commercially awful) film. So what would Favreau have done differently?
A live-action take on Snow White has been in the works at Disney for years, and production was set to start up in a few months—that is until the network pulled the plug. Why? Mostly because of John Carter's epic fail at the box office.
Disney can read audience research as well as anyone, and since that tracking says John Carter is heading for certain doom unless audiences can be convinced to see the $250 million sci-fi adventure, it's showing off some of the goods.
Disney's John Carter has not had an easy path towards theaters, with would-be audiences either confused about what it was or thinking that it's woefully derivative. And as Pixar's first live-action flick, there's a lot riding on its success. But other films have overcome even worse buzz to become legitimate box-office successes.