articles

Hasbro

Doctor Aphra steals hearts to win the Hasbro Star Wars fan figure vote

Doctor Aphra has won the hearts of the fans, and takes her place in the Hasbro Star Wars 3.75" action figure universe.

Watch: Star Wars Celebration day two wrap up

From a brand-new trailer to the toys and cosplay that caught our eye, here are the highlights from Day 2 of Star Wars Celebration Orlando.

Watch: Star Wars Celebration Day 1 wrap up

With so much going on at the Star Wars Celebration, how can you possibly keep up? Don't worry, we've got you covered.

Hasbro planning more 'contemporary' reboot of G.I. Joe franchise
Apr 6, 2017

With more than a dozen Transformers films in various stages of development, Hasbro is looking to get its other major toy-to-movie franchise back off the mat. Just don’t expect it to be the same old G.I. Joe

The Avengers bring Groot to a carnival in new Marvel/Hasbro short
Feb 13, 2017

Watch what happens when Guardians of the Galaxy's Groot enjoys a day at the carnival.

Spin your way into the first peek at Spider-Man: Homecoming toys
Jan 28, 2017

Here's a winter web of promo images for the new line of Spider-Man: Homecoming action figures.

Original plans for G.I. Joe 3 would have introduced the Transformers
Jan 19, 2017

Where Transformers has become a legit blockbuster film series, the G.I. Joe franchise has never been able to reach that level of success. So the studio considered putting them together to build some buzz.

Hail the 24 finalists for Hasbro's Star Wars: The Force Awakens toy pic contest
Jul 18, 2016

Sift through this stellar selection of Star Wars toy images and choose the best of the best.