another_earth.jpg ANOTHER EARTH: What feels like it could've been a painting on the side of a van is heightened by a wispy blonde and a subtle logo treatment. apollo_eighteen.jpg APOLLO 18: This did a pretty good job of teasing a film that, ultimately, wouldn't deliver. But the footprints on the Moon twists an indelible image. battle_los_angeles_ver6.jpg BATTLE: LOS ANGELES: Why are the heavens raining fire on surfers? Doesn't matter. The ad campaign for this flick was, again, better than the flick itself. captain_america_the_first_avenger.jpg CAPTAIN AMERICA: THE FIRST AVENGER: A good man sullied by war, standing tall as the shrapnel flies. conan-1.jpg CONAN THE BARBARIAN: What is best in life? A poster in which the titular warrior is standing on a mountain of skulls! contagion.jpg CONTAGION: A typography treatment that gets at both the clinical and the global. (And, yes, if a movie is about a fictional scientific event, it's science fiction.) cowboys_and_aliens.jpg COWBOYS AND ALIENS: Even if the over-the-shoulder pose has been done quite a bit, the alien tech juxtaposed with the western setting is quite evocative. harry_potter_and_the_deathly_hallows_part_two.jpg HARRY POTTER AND THE DEATHLY HALLOWS, PART 2: It's all about the final confrontation, so why not feature an image that reminds one of old boxing posters? hugo_ver3.jpg HUGO: Clockwork + peril + children. What else do you need to know? hunger_games_poster.jpg THE HUNGER GAMES: While there is a "making sure we get everything in there" feel to this poster, at least it brings to mind actual games, rather than pretty people staring off into the distance. muppets_ver13.jpg THE MUPPETS: There were lots of parody posters that came with Jason Segel's reinvigoration of the languishing franchise, but the ones that targeted Twilight hit the sweet spot. red_riding_hood_ver5.jpg RED RIDING HOOD: Blood and snow go rather well together, don't you think? This overseas poster "got it" in ways the domestic one-sheets didn't. rise_of_the_planet_of_the_apes__ver9.jpg RISE OF THE PLANET OF THE APES: While all of the Apes posters were strong, this early teaser really sold the film's smarts. THE-DARK-KNIGHT-RISES.jpg THE DARK KNIGHT RISES: This teaser shows a Gotham city in ruins; the only salvation to be found is if you "rise" towards the light. sucker_punch_ver9.jpg SUCKER PUNCH: It was a film that was clearly inspired by the visuals (to the expense of almost everything else), so it's no wonder that the advertising materials were top notch. super_eight.jpg SUPER 8: You sell what you know will draw people in so, in this case, it was the director and the producer. But by flipping the image on its side, it forced to you look a little longer than you would've. Subliminally savvy. The-Hobbit-An-Unexpected-Journey-Poster.jpg THE HOBBIT: AN UNEXPECTED JOURNEY: You don't have to do much to bring to mind the Lord of the Rings for this prequel: a round door will suffice. thor_ver3.jpg THOR: Red with wrath, this poster wanted to make sure you knew A) who Thor was and B) he was being played by a handsome young man. winnie_the_pooh_ver3.jpg WINNIE THE POOH: Bold and simple, this was the best poster for a kiddie flick that no one saw. xmen_first_class.jpg X-MEN: FIRST CLASS: Even though the later posters would be exercises in amateurish Photoshop nightmares, this insignia implies a rock-solid foundation for the X-stories we know will follow.