Blade revolutionized DVD packaging and sales
"It was one of the first DVDs that had a lot of extra features. At the time, it was really one of the first premium DVD packages and it was an enormous success," Frankfurt revealed. "It made way more money on DVD than it did in the theaters. The guy who was the head of Home Video at Warner Bros, he called me out of the blue and said, 'Congratulations. This is a fantastic release and you have really helped change the DVD marketplace.'"