Well, that didn’t take long. In case you needed more proof that Pokemon Go is an unprecedented phenomenon, in less than two weeks the game has done what no other has been able to do in history.
According to data from Survey Monkey, Pokemon Go already has more than 21 million active U.S. users — that’s more than the 20 million massive hit Candy Crush had at its peak. For the record, Candy Crush has been out for approximately five years, while Pokemon Go reached that point after being on the streets for just 10 days. To put that even more into perspective, the daily active users are millions above some of the most popular apps in existence.
Pokemon Go is becoming a cultural force, and as the zeitgeist gets deeper, you can expect those numbers to keep on climbing. It’ll be fascinating to look back in a few months and see just how big this game can get. This game has hit the perfect balance of nostalgia, geo-geeking and addictiveness.
Are you helping stack those numbers of the millions of players trying to catch them all?