This year marks the 30th anniversary of James Cameron's Aliens, and 20th Century Fox is whipping up a killer bash to help celebrate the occasion. Alien Day will be a furious 24-hour social media fan fiesta frenzy that includes Mondo screenings of both Alien and Aliens around the country, an ultimate Alien trivia contest, officially licensed replica releases of Ripley's Reebok Alien Stompers and Bishop's mid-top tennis shoes worn in Aliens, new action figures and playsets by NECA and Funko, limited-edition Dark Horse Comics Alien covers, a new Alien novel, t-shirts, collectibles and much more.
Jeffrey Godsick, President of Twentieth Century Fox Consumer Products, elaborated on this significant celebration:
“The ALIEN franchise holds a special place not only within the universe of Fox but with movie enthusiasts across the galaxy. We noticed that fans of the ALIEN films were starting to rally around the calendar date of April 26th — given the connection to the planet LV-426. Quite simply, it gave us the idea to do something special on this day; to officially mark the occasion alongside fans and to build excitement online, in stores and once again, in theaters."
Here's the official press release:
Los Angeles, CA (March 29, 2016) – Twentieth Century Fox Consumer Products announced today an out-of-this-world global celebration of the ALIEN franchise culminating with a special 24 hour, fan-focused social media event on April 26th – a nod to LV-426, the planet from the iconic ALIEN films. ALIEN DAY (#AlienDay426) to encompass a wide range of executions including nationwide screenings, never-before-seen consumer product activations and the kickoff of the ALIEN: Ultimate Trivia Challenge, allowing fans to test their ALIEN knowledge – with the chance to win memorable prizes every 42.6 minutes on Twitter.
Fox Consumer Products has teamed with an impressive portfolio of licensing partners; showcasing everything from unique apparel to exclusive comic books to high-end collectables. One of the most-requested licensed products, the Reebok Alien Stomper worn by Sigourney Weaver as Ellen Ripley, as well as the mid tops worn by Lance Henrikson as the Android Bishop, are being released by Reebok in limited edition to mark ALIEN DAY. The iconic movie sneakers will be available beginning April 26th at Reebok.com and select Reebok stores worldwide.
Other ALIEN products include the following:
NECA announces the first ever Lieutenant Vasquez (Jenette Goldstein) and Newt (Carrie Henn) figure; as well as the release of a Kenner toy-Inspired Ellen Ripley figure
An ALIENS Queen & Power Loader and Ripley figure set in the tradition of their wildly popular ReAction retro action figure series from Funko LLC
Dark Horse Comics expounds upon Brian Wood and Tristan Jones’ ongoing ALIENS comic book series with exclusive covers for participating retailers and a deluxe 30th anniversary hardcover version of the original ALIENS series from 1986
Titan Books launches the brand-new novel Alien: Invasion (The Rage War book 2) by Tim Lebbon
Available on Audible; a brand new audio drama, Alien: Out of the Shadows – starring Rutger Hauer (Blade Runner and Batman Begins) in his first audio role, Matthew Lewis (Harry Potter film series) and Corey Johnson (The Bourne Ultimatum) is a terrifying fight for survival and an intense struggle between human and artificial intelligence.
In addition to the merchandise, screening and trivia challenge, here's a rundown of even more offerings from a multitude of Alien Day partners:
ALIEN DIGITAL PINBALL– Fox Digital Entertainment, in partnership with Zen Studios, will launch three digital pinball tables via iTunes, Google Play, PlayStation Network, XBOX Live and Steam.
DC ENTERTAINMENT – Together with Dark Horse Comics, DC Entertainment will re-release the fan-favorite Batman VS ALIEN comics for the first time in over a decade
FRIGHT RAGS – Horror apparel retailer Fright Rags will release limited edition ALIEN-themed apparel
THE UPPER DECK COMPANY – The leading trading card company will launch ALIENS Anthology Collector Trading Card and the ALIENS “Vs” Trading Card Game system
HOT TOYS – The Hong Kong-based collectible manufacturer is announcing an all-new ALIEN Ripley 1/6th figure
KOTOBUKIYA– The Japanese manufacturer unleashes an assortment of highly detailed collectables this spring including a 1:10 scale Warrior Drone ARTFX+ statue from ALIENS and mini “Big Chap” figurines posed to strike up conversation around your home or office!
INSIGHT EDITIONS – The illustrated pop culture book publisher will release the trade edition of the Weyland-Yutani Report
An all-new ALIEN Internecivus Raptus Statue from Sideshow Collectibles
SUPER 7 – The San Francisco based designer toy and apparel company has developed several toys in honor of the ALIEN DAY: ALIEN Muscle figures on card; ALIEN ReAction carrying case with exclusive ALIEN figure; Nostromo playset Kit Bash kit; Japanese vinyl Queen and ALIENS Glassware
LOOT CRATE – The monthly mystery subscription box for pop culture fans will launch a limited-edition ALIENS 30th Anniversary crate on 4/26 filled with exclusive merchandise, collectibles and more from all core licensee partners.
MEDICOM TOY – Japan-based toy company MEDICOM TOY will release VCD (vinyl super deformed) ALIEN figure and retro style ALIEN figure via Diamond Comics
USAopoly – Launches a pair of classic board games with a thrilling twist: YAHTZEE® ALIEN VS PREDATOR™ and CLUE®: ALIEN VS PREDATOR™
HOLLYWOOD COLLECTIBLES to release a large-scale model of the Derelict from Alien, molded from an original model that H.R. Giger created for an exhibition in Las Vegas
To link up with Alien Day, join the party at #AlienDay426 on Twitter and Instagram @AlienAnthology and on Facebook at http://facebook.com/alienanthology. Trivia participants must pre-register their handles In advance of the contest kickoff at http://AlienAnthology.com.
Does this sound like a fantastic way to celebrate the awesomeness of everything Alien in April?