On the surface, the new-look Ms. Marvel was a risky gambit. But Marvel turned the brand-new character Kamala Khan into one of the company’s most beloved characters. So, how’d they pull it off?
Marvel’s Director of Content and Character Development Sana Amanat chatted with Entertainment Weekly about the project, as Ms. Marvel continues to rock out in her solo book. With the character now a member of the All New, All Different Avengers, Amanat looked back at how they birthed the idea as the sweet spot between some much-needed diversity and a hero’s origin unlike much of anything that’d come before.
The trick? Focus on story first, and the rest of those elements will find their way in.
Here’s an excerpt from her comments:
“We had a big blueprint of what we wanted to do. We knew we wanted to have a Muslim-American character, we knew we wanted it to be her own solo series. The idea was, how do we create a character that wasn’t about that? Once Willow and I had defined what we wanted the message to be, about identity and the flip of the Peter Parker paradigm in that saying with great power comes great opportunity, and Kamala deciding who she was going to be when she had an opportunity to be anyone, we had a very strong idea of concept…
We have a responsibility to tell stories that are empowering and send messages, and that’s exactly what superhero stories do. And now the fact that we’re changing them a little bit by having a Muslim character take on a very important legacy, by having an African-American pick up the Captain America shield…those are really strong messages of what the American dream actually means. So if people can connect with that and understand the true emphasis of what superhero stories are really about — and if they’ll buy some comics along the way, too, I’m going to be very, very happy about that.”
What’s your take on Ms. Marvel? Do you like the creative direction Marvel has taken the character?
(Via Entertainment Weekly)