Something deadly is spreading through the Dawn of the Planet of the Apes viral marketing.
The Rise of the Planet of the Apes sequel is getting the full Comic-Con promo treatment this weekend, including guys in hazmat suits handing out hand sanitizer dispensers that look like this:
The url on the dispenser leads to a very slick website offering vital information about the symptoms of Simian Flu, how it spreads and how to prevent it, along with the somewhat chilling video above warning everyone just how scary the Simian Flu situation is.
So, a major viral element has been introduced for the next chapter in the rebooted Apes mythos. Just how big a factor will it be? Stay tuned.
(Via Bleeding Cool)