At the Ritzy Cinema in Brixton, the latest Hobbit movie is getting a special promotion indeed.
I can recall going to see a movie at the long-closed Tenplex in Paramus where the marquee comically read, "Star Trek Help Wanted." I suspect it was less hilarious to the poor schmuck selling tickets to Trekkies that day.
Fortunately, this marquee is done intentionally and is, as a result, infinitely superior.
(via Bleeding Cool)