When you hear that Hasbro is thinking of getting another Transformers movie out by 2014, does it fill you with dread? Do terrible flashbacks of Michael Bay and Shia LaBeouf dance in your head? Is your only solace Optimus Prime? Well, kiddo, you're not gonna like what we just heard.
Habro president and CEO Brian Goldner loves Transformers! There's just one problem—it's the robots. You see, kids (and, let's be honest, adults) have already bought the same robot toys over and over again. Whether fans like it or not, the Transformers franchise was born as a means to sell toys, and no matter how you feel about the live-action films, they're still more about selling merchandise than telling a cohesive narrative.
With that in mind, Goldner has been rumored to say he'd like to see a completely overhauled cast of Autobots and Decepticons. You know, so Hasbro can get your kids to buy more toys! Probably not the best way to win over a crowd, but not all that surprising either.
Is it morally reprehensible or just par for the course? Certainly this is not the first time that new Transformers have been brought in to replace old ones. Optimus Prime bit it in the original Transformers animated movie, after all, and people kept watching (and buying toys) after that.
What do you think?
(via bleeding cool)