How do you sell your self-published comic starring an action-hero version of Harry Houdini? Why, chain yourself in front of your local comic store and say you won't leave until your book sells out, of course! Great idea ... until the fuzz turns up.
That's exactly what Sean Von Gorman did yesterday outside of New York's Forbidden Planet. From 2 p.m. until closing, Von Gorman shivered the night away talking with every comic fan and local who walked passed—including the cops.
That's right. Around four o'clock, police arrived on the scene asking if there had been any fights nearby. Unsurprisingly, officers were quick to move citizens away and question Von Gorman. Luckily, a manager at Forbidden Planet, Jeff Ayers, quickly defused the situation, saying later, "A party ain't a party 'til the cops show up." Indeed.
Did Sean's pitch work? Did he sell every copy of "The Secret Adventures of Houdini"? No. But the number of copies sold on the day rose dramatically, including online sales. It's hard to argue with that kind of marketing, especially in an industry that's growing infamous for its poor treatment of creators.
(via Bleeding Cool)