Lionsgate wants everyone on the Internet to see The Hunger Games. To make sure their goal becomes reality, they've come up with an attention-getting marketing scheme: Instead of giving us a new poster, Lionsgate has given us a poster puzzle hunt.
According to Coming Soon, Lionsgate has distributed 100 different posters to different channels across the Internet; each poster is of a different puzzle piece. Fans of the Hunger Games books (and of social media) need to find them all (which they can do with help from searching "#HungerGames100" on Twitter), piece them together and post the results to The Hunger Games' Facebook page.
Then, and only then, will Lionsgate reveal the full poster.
This isn't the first time Lionsgate has spread the word about The Hunger Games far and wide; the media company also distributed eight character posters to different sites.
Although a puzzle hunt is an interesting way to engage potential viewers, we have to pick this tiny marketing nit: After visiting 100 sites and assembling puzzle pieces from across the Internet, shouldn't the first person to post the results to Facebook at least earn two tickets for their effort?