In their efforts to spread the message, the People for the Ethical Treatment of Animals has, occasionally, done some odd things. But attacking a videogame character because he wears pixellated fur? Oh-kay ...
In the recent Super Mario Land 3D, one of the many power-ups a player can get is a "Tanooki Tail Power-Suit," which, if I'm guessing correctly, allows you to do stuff that you couldn't do before. But according to PETA, this is encouraging players young and old that it's okay to wear fur—especially the fur of the real tanooki, which are raccoon dogs:
"When on a mission to rescue the princess, Mario has been known to use any means necessary to defeat his enemy—even wearing the skin of a raccoon dog to give him special powers. Tanooki may be just a 'suit' in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur. By wearing Tanooki, Mario is sending the message that it's OK to wear fur."
PETA even built a Flash mini-game to hammer home their point.
We're trying really hard to remain neutral, to preserve some journalistic distance. Really. Hard. Instead, we'll just remember that time Jamie Bamber got naked for PETA.