9 photos from Lucasfilm's outrageous Star Wars Blu-ray PR stunts

If you're Lucasfilm and you want to promote the release of the Star Wars saga on Blu-ray, what do you do? The answer: whatever the hell you want. You're Lucasfilm. You have the budget to think big. Really, really big.

George Lucas' team of crack promoters has recently infiltrated the Japanese subway system, the BT Tower in London and various points in New York City to show the world that Star Wars is out on Blu-ray ... and that they have money to burn.

(We're not kidding. The Star Wars saga has earned $84 million after being available for less than one week.)

If Lucasfilm has to have our money, it's good to see that they've spent it as entertainingly as possible.

Check out these amusing photos.

(via the Star Wars blog, Daily Mail and Geeks of Doom)

1 of X
Previous Next
Stack

Related Stories

Investigative journalist solves decades-old Star Wars mystery Trent Moore

He had a tiny role in the original Star Wars, but like just about every character who exists in George Lucas’ sandbox, the mysterious BoShek has inspired everything from memes to his own action figure. But who was the mysterious Corellian smuggler?

Legendary producer Rick Rubin to release new Star Wars electronica dance album Jeff Spry

A new Star Wars electronica album is headed to our galaxy courtesy of one of rock's biggest music producers.