Good news, Supernatural and Vampire Diaries fans. Today the CW announced early pickups for Diaries, Supernatural and three other series for the 2011-2012 television season.
While both shows were expected to be picked up—meaning a third season for Diaries and a seventh for Supernatural—an early pickup is a nice vote of confidence and allows producers to seamlessly begin preparation for their new seasons. It probably means less gray hair for all involved, as well.
The Vampire Diaries is the CW's number-one hit and averages 4 million viewers. The series also ranks number one for the network in its target audience of women 18-34.
As for Supernatural, it's proven a great companion for Smallville and gets about 2 million or so viewers, which is a decent number considering its timeslot on Fridays. With Smallville in its final season, this likely means is that The CW will pick up a new sci-fi or paranormal series to fill up its Friday slots, since it's unlikely Supernatural will move to another night.
This isn't the only welcome early pickup news we've had lately. A couple of weeks ago, Fox announced the low-rated Fringe was being renewed for a fourth full season. Of course, that means Supernatural and Fringe may continue to butt heads in the same timeslot on Fridays next season, but that's what DVRs are made for.
The CW also picked up Gossip Girl, 90210 and an all-star edition of America's Next Top Model. The shows still waiting for their fates to be decided include Nikita, Hellcats and One Tree Hill.
Here's the CW's press release:
THE CW ANNOUNCES EARLY PICKUPS FOR FIVE SERIES FOR THE 2011-2012 SEASON
For the First Time Ever, " America 's Next Top Model" to Feature All-Stars from Past Cycles for the Fall Edition
"The Vampire Diaries," "Gossip Girl," "90210" and "Supernatural" Also to Return Next Season
April 26, 2011 (Burbank, California) ─ The CW Network has given early pickups to five of its established series for next season, including an All-Star Cycle of AMERICA'S NEXT TOP MODEL and the network's top-rated drama THE VAMPIRE DIARIES. All five shows will return in Fall 2011.
With AMERICA'S NEXT TOP MODEL ordered for both cycles next season, The CW's signature reality series will kick-off the Fall with its first-ever All-Star Edition, featuring the models who became breakout characters and who had the most memorable stories from past cycles. Additional details about the cast, judges and prizes for the All-Star cycle of TOP MODEL will be announced at a later time.
The CW's bloodily addictive hit THE VAMPIRE DIARIES was also given an early renewal, and in its sophomore season, remains the network's most-watched show (4.0 million viewers) and the network's number-one show among its target audience of women 18-34 (2.9/9).
Also given early pickups for next season are The CW's scandalous guilty pleasures GOSSIP GIRL, the network's second most popular series with women 18-34 (2.8/7), and 90210, which posts some of TV's largest percent increases from DVR playback, more than doubling its women 18-34 live ratings once live+7 data is included.
The network also renewed fan favorite SUPERNATURAL, which enters its seventh season next year. In moving to Fridays last September, SUPERNATURAL immediately helped make The CW more competitive on the night and dramatically contributed to year-to-year gains on Friday of 66% in adults 18-34 and 60% in viewers.
Are you happy about more Vampire Diaries and Supernatural?