Any casual observer of this summer's superhero-movie battle royale can see that Marvel's trifecta—Captain America: The First Avenger, Thor and X-Men: First Class—is pulling far ahead of DC's sole entry, Green Lantern. And that's mostly due to the fact that we've seen so little of GL ... and what we saw wasn't so great.
What's more, Warner Brothers knows it. Speaking to the press during this year's CinemaCon—in which the various studios parade their wares for those who own and operate movie theaters themselves (and choose what film plays on which screens)—Warners' worldwide marketing president, Sue Kroll, acknowledged the missteps that came with that first look at Lantern:
"Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show, and we suffered for it. ... We can't afford to do that again."
Apparently, the studio underestimated the amount of time it'd take to complete the elaborate 3-D sequences, many of which are suitably cosmic in scope. Now they've got it all sorted and, according to their president of motion pictures, Jeff Robinov, their marketing plan is in place: "We won't be in this position again."
Given that Warner Brothers has $200 million on the line, and a lot of catching up to do, we hope not.
(via Company Town)