Why Iron Man 2 could smash Dark Knight record

Iron Man 2, opening on May 7, could shatter the first-weekend box-office record of The Dark Knight, according to tracking data.

That's the conclusion of the Los Angeles Times' 24 Frames blog:

According to just-released tracking surveys, director Jon Favreau's second installment in the Marvel franchise is showing astonishing levels of interest and awareness well ahead of its three-day opening next month. There are enough statistical indications to think that the first-weekend gross could top the $158.4-million haul for "Dark Knight", the current record-holder for the biggest (non inflation-adjusted) opening weekend and the gold standard for movie debuts.

The first Iron Man opened to a healthy $98 million weekend in 2008. The Times says that interest is especially strong among women, owing to star Robert Downey Jr.:

Thanks in part to Downey, the Paramount-distributed film is drawing as much (strong) interest among women over 30 as it is among women in their 20s, the tracking surveys show. Males in their teens and 20s are so keen on the film they may as well be dressing up in an iron suit. About the only people who aren't fully sold are teen girls, but there are signs of robustness there too.

Well, we know we'll be there. Will you?

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