The curious differences between U.S. & U.K. Who trailers

Remember that teaser trailer for the new season of Doctor Who we showed you yesterday? (Don't worry about rushing back to look—we'll show it to you again down below.) Well, it turns out that U.K. audiences have their own cut of the teaser for Matt Smith's debut as the Time Lord, and it introduces the new season to viewers in a very different way.

Check them out for yourself below.

First, here's that U.S. version again.

Now take a look at the U.K. cut.

Notice the differences?

The U.S. trailer launches with the focus on Matt Smith and portrays him as a far more heroic figure, while the U.K. version is a softer, gentler intro to the Doctor Who concept, letting viewers enter that universe through the eyes of the new companion, portrayed by Karen Gillan. In addition, the U.S. trailer even starts off more like hardcore sci-fi, while the U.K. one begins with more of a "once upon a time" fantasy flavor.

(Thanks to the folks at bleedingcool for being the first to point this out.)

So what does this have to say about the perceived differences between U.S. and U.K. audiences? That viewers on one side of the pond need their heroes more gung-ho than those on the other? That they need their sci-fi to appear more, well, sci-fi?

Or are we reading too much into what is essentially just a marketing decision?

What do you think it all means?

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