Avatar tops box office for 7th straight weekend

James Cameron may not have won a Director's Guild Award Saturday (he lost to ex-wife Kathryn Bigelow for Hurt Locker), but his Avatar conquered the box office for the seventh weekend in a row.

The Hollywood Reporter says:

According to studio estimates Sunday, James Cameron's 3D epic added $30 million to bring its total to $594.5 million. It has already set a worldwide boxoffice record, and it is on track to soon overtake the domestic record set by Cameron's Titanic.

The fantasy-tinged romantic comedy When in Rome, meanwhile, opened in third place, with about $12.1 million.

More soon ...

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