Twentieth Century Fox has just launched what it's calling a first-of-its-kind "next generation" trailer for Avatar, so described because it delivers an interactive experience that lets viewers access special embedded content and provides real-time feeds of film-related conversations on Twitter, real-time updates on official video content on YouTube and images on Flickr.
The first-of-its-kind application, built on Adobe® AIR® software, makes for an intriguing experiment, but to be honest, the whole experience started out kind of ... well ... annoying.
Oh, the trailer itself was as beautiful as always, but when you begin watching, it's programmed to stop and start almost a dozen times to prompt whether you'd like to view additional behind-the-scenes material, which interferes with the dramatic flow until you realize you can shut that option off.
You can find out how to download and check out the application for yourself here.
Avatar opens Dec. 18.