Gerard Butler says ladies will love the violent Gamer

The upcoming sci-fi action movie Gamer promises to be a wild ride with whatever R-rated ideas directors Mark Neveldine and Brian Taylor (Crank) can come up with, and star Gerard Butler says it'll make his previous films look soft by comparison.

"It makes 300 look like a picnic in terms of its violence," Butler said in a news conference in Beverly Hills, Calif., on Saturday, where he was promoting The Ugly Truth. "It's very violent."

But Butler added that women who enjoy his work in such romantic comedies as The Ugly Truth will also find something to like in the brutal action thriller, in which he plays a death-row convict who acts as a real-life fighting avatar in a game, thanks to nanotechnology that lets players control him.

It's no secret that Butler has quite a following among women, who helped make 300 an unexpected hit as they flocked to theaters to appreciate Butler's rock-hard abs as much as his skill with a sword.

"I've got to say, [Gamer] won't be for every woman, but a lot of women I know have seen it and loved it because it's got a lot of guy juice," Butler said. "It's got that 300 thing going on, and a lot of women like 300 for certain reasons."

Set 10 to 15 years in the future, Gamer imagines a world in which the next level of reality television involves real humans in life-threatening combat.

"Also, in a way it's like, an art-house action movie, because it's surprisingly brave in the way it tries to paint a world, and it doesn't stop at anything," Butler said. "There are no shortcuts here. It's kind of a beautifully painted dark world that we've gone into. I don't think anybody will ever have seen anything like it before. It's kind of fun for gamers, but at the same time it's a bit of a comment on the lowering standards of morality that we have in society with the onslaught of technology and entertainment."

First and foremost though, Gamer is good fun, Butler said. "It is awesome," he said. "By the way, it's great. It's very entertaining. It's actually a really fun and entertaining film."

Lionsgate will release Gamer on Sept. 4.

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