Heroes creator Tim Kring to produce exclusive cell phone content

Nokia has called up Heroes creator-executive producer Tim Kring to create entertainment applications for the cell phone maker's Ovi Store, launching this summer, Variety reported. Details of the initial project, dubbed "Teva," are being kept tightly under wraps by both sides, but the property is expected to utilize the various capabilities of Nokia's newest phones, including video, photos, access to the Internet and other forms of interactivity.

"Teva" will initially be distributed on Nokia's Ovi Store, which is launching in May, before moving to other platforms.

The storefront will offer traditional applications for Nokia's line of smart phones, similar to Apple's iPhone App Store, but also interactive programming that will be playable on all of the Finnish company's various devices.

"Mobile has reached a state of maturity where it is now a creative platform to tell, share and consume multiplatform content," Kring said.

Nokia's relationship with Kring was born out of a promotional partnership that had phones integrated into Heroes early in its run, such as when Hiro Nakamura used a Nokia handset to try to save New York City from a nuclear explosion.

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