This week on Fox's Fringe, the episode we've been waiting for: "August," the long-heralded segment in which we finally learn the truth behind the Observers, those bald, chili-eating, hat-wearing weirdos who seem to be there whenever something odd happens.
As a tease, Fox has released the first two minutes of the episode, which you can watch below.
Also, check out the newly released image from the episode, above. And you thought there was only one!
Meanwhile, Fox is instigating a major marketing push for Fringe this week, which is tied to Thursday's episode, which gives us an Observer who seems to be involved in kidnapping a young woman. And the plot may somehow involve the multiple Observers we've seen in the promos. Since the original Observer (played by Michael Cerveris) from season one's episode, "The Arrival", was actually credited as "September" even though no one called him that, we're thinking the title "August" has to mean something interesting.
The campaign, which Fox internally calls "Observer Week," will involve a legion (or at least an awful lot) of Observers showing up in live Fox telecasts, including Sunday's NFL game and an episode of So You Think You Can Dance. In addition, fast-pausing DVR users can expect some subliminal shots made up of seven-frame graphics as they're trying to get past those pesky commercials. Beyond that, Fox is sending out teams of Observers to various locations in Los Angeles, Atlanta, New York, Boston and Chicago to pass out Tabasco sauce ('cause the Observer dudes like their food spicy).
For the network, it's all about going viral and saving Fringe from a grisly death by poor ratings and heavy Thursday night competition. We're glad Fox is throwing some major marketing mojo Fringe's way.
Fringe airs Thursdays at 9 p.m. ET/PT.